When global cloud marketing software company Emarsys selected Indianapolis for its North American headquarters, it was about time: the Eastern Time Zone, to be specific. While Emarsys executives, who considered tech hotbeds like San Francisco and Austin, liked the Indy region’s talent pipeline and business climate, the fact the city is in the Eastern Time Zone helped seal the deal. “It is important for us that when we operate globally that we can be on calls in about a 12 hour difference,” said Sean Brady, president of Emarsys, Americas. “I can be on the phone with Hong Kong at 7 p.m. his time, 7 a.m. my time and we can get it done." In an interview for this weekend’s edition of Inside Indiana Business Television, Brady said Indianapolis’ reputation as a center for digital marketing will continue to grow.
Emarsys recently opened its North American headquarters in downtown’s Market Tower. The company is investing approximately $3.2 million in its Indianapolis office and plans to hire 170 workers by 2020.
When the Austria-based company announced in August it had selected Indianapolis, it referred to the city as the “Silicon Valley of the Midwest.” That opinion seems to have only strengthened. “For organizations to find that creative juice, especially in the digital realm, Indianapolis is just going to be a hot bed."
To fuel growth in the U.S. and Latin America, Emarsys received a $33 million infusion from San Francisco-based Vector Capital in September, the first institutional funding in the company’s 15-year history.
Previously, Brady indicated about 80 percent of the company’s North American and Latin American work will be handled through the Indy office. The company currently has 16 global offices with approximately 500 employees.
Founded in 2000, Emarsys is regarded as one of the fastest growing companies in the digital marketing space. The company says it serves more than 1,200 customers in 140 countries, including eBay, Toys “R” Us and Volvo.