Elkhart-based Thor Industries Inc. has hired James Rigney as head of marketing. He will lead all strategic marketing efforts, including brand development, creative, public relations, social and other key digital marketing and innovation initiatives. In this role, Rigney is responsible for customer acquisition and loyalty for Thor Industries while also supporting its 17 subsidiaries. He brings two decades of experience in global marketing strategy and brand development for brands including GrubHub, Red Bull, Converse and MTV.

Rigney holds a bachelor’s degree from Whitman College with concentrations in Politics, Environmental Studies, History, Spanish and Latin American Studies, studied at the University of Buenos Aires, Torcuato di Tella University and completed executive training at The London Business School.

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