tend.ly, a cloud software platform for child care and senior care providers, has hired Matt Coffman as chief operating officer. He most recently served as vice president of product at High Alpha. During his time at there, he helped guide many award-winning portfolio companies into successful product launches with a diligent attention towards consumer-focused experiences.

Coffman helped build the personalization company iGoDigital, before it was sold to ExactTarget in 2012 and brings a blend of expertise that includes big data, personalized communications, analytics and SaaS products built at scale.

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