Tech Company Aims For Growth After Rebranding

One of the largest IBM software resellers in the country has rebranded. Carmel-based PreferredPartner, now known as CleanSlate, says it plans to continue its growth by adding 10 jobs in 2017.

The company, which was founded in 2001 as PreferredPartner, says the rebranding effort aims to highlight and grow the company’s software sales and IT consulting business.

"The new CleanSlate brand and our expanded consulting services will fuel a new level of growth for us," said John Loveys, chief executive officer of CleanSlate. "Our skillset has dramatically expanded in the last three years. We are poised and ready to grow under the CleanSlate banner, and will continue to expand our IBM consulting and Software Asset Management consulting practice along with custom application development services."

CleanSlate reported annual sales of $50 million and added 12 employees in 2016. The company has more than 500 clients, including well-known companies such as General Motors, The Kroger Co., Wells Fargo and Indiana companies, including Evansville-based Berry Plastics.