Survey: Leisure, Travel Industry Bouncing Back
(photo courtesy of the Indiana Destination Development Corp.)
Lieutenant Governor Suzanne Crouch and the Indiana Destination Development Corp. have released results of a series of surveys on the impact of COVID-19 on the leisure and travel industry. Crouch says the data shows confidence among Indiana residents is rising and more people ready to return to travel activities.
The IDDC commissioned Rockport Analytics to conduct the surveys which were intended to help inform both industry stakeholders and state leaders on current business and consumer confidence.
The first five surveys were administered online from May 5 to June 5 in 2020. Rockport Analytics completed two additional surveys, one in the last week of November 2020 and one in late April/early May of 2021.
The survey found that Hoosiers feel comfortable immediately or within 30 days doing the following activities compared to six months ago:
- 68% eat at a restaurant vs. 43%
- 64% visit outdoor attractions or parks, compared to 39%
- 56% take a vacation by car vs. 31%
- 52% stay at a hotel compared to 21%
- 44% visit indoor attractions vs. 23% six months ago
“The insights from these surveys have been an essential resource,” said Elaine Bedel, secretary of the IDDC. “The research shows that the Leisure and Travel-Related Industry is rebounding.”
You can connect to the full report by clicking here.