A Carmel-based data analytics company for the beer industry has plans to serve up a round of growth in 2016. SteadyServ Technologies co-founder Steve Hershberger says he’s landed partnerships with global technology companies and has plans that could more than double the company’s work force by the end of 2016. Founded in 2012, SteadyServ has developed Internet of Things technology that provides metrics on how beer is consumed, bought and sold in bars and retail establishments. During an interview with Inside INdiana Business Television, Hershberger discussed the company’s ambitious goal to revolutionize how beer is transported and sold.
SteadyServ’s iKeg technology involves sensors that are attached to beer kegs and linked to the Internet. The resulting data is used by bar owners and retailers to track consumer demands, how fast beer is selling and to maximize profits. “On average, 3 out of 10 kegs go out the back door with residual beer,” notes Hershberger. “The wholesale cost of that beer, the 10 percent left in those 3 kegs, if you would sell it, you would pay for the other seven.”
SteadyServ’s technology and rich data are attracting interest in the $23 billion draft beer space, including strategic partnerships with Accenture Global and Intel. “We own and control the world’s most comprehensive and largest database of beer, at least one of them,” said Hershberger.
SteadyServ says it now has customers in 13 states and 30 employees, including a new marketing unit and national sales team. Hershberger says employment could grow to more than 70 in 2016 and adds he’s considering a possible move to downtown Indianapolis. “We recruit very heavily from the IU School of Informatics and Purdue, so being downtown may be a good option for us.”