A spokesman for the Indiana State Fair says the new law allowing alcohol sales will allow local breweries and wineries to “tell their stories to an ag-oriented crowd.” Andy Klotz says organizers are accepting applications from brewers and growers interested in participating in the first Indiana Beer and Wine Exhibition. He says there has already been significant interest from companies throughout the state.

State Fair leaders have estimated beer and wine sales could generate an initial revenue stream of $200,000.

June 19, 2014

News Release

Indianapolis, Ind. – The Indiana State Fair is now accepting applications from Hoosier brewers and wineries to participate in the inaugural Indiana Beer and Wine Exhibition at this year's fair, Aug. 1-17. There is no charge to participate, but space is limited and available on a first-come, first-served basis.

The exhibition, which will only be open to visitors who are at least 21 years old, will feature “tasting tables” and beer and wine being sold by the glass. Exhibitors will be able to staff these tables to educate patrons on the beer and wine making process, and to discuss their individual products. They will also be able to display, but not sell, their promotional materials and merchandise.

The new exhibition will be located in the Grand Hall on Main Street directly across from the Fairgrounds Coliseum. It will also include educational displays from the Indiana State Museum's American Spirits exhibit.

“This is an opportunity for the Indiana State Fair to showcase two very important Indiana agricultural industries,” Indiana State Fair Executive Director Cindy Hoye said. “We will maintain the family atmosphere the fair has always had while adding this ag education component, which is at the heart of our mission.”

The exhibit will be open from 1 to 9 p.m. each of the 17 days of the fair. All tasting samples and glasses of beer and wine sold will be contained and consumed inside the Grand Hall.

Any organization interested in participating in this unique educational opportunity can get an application and more details on the exhibition's logistics at http://bit.ly/UQH3Ss. The fair will provide all tasting cups and serving equipment. Each exhibiting organization will receive two fair admission tickets and a parking pass.

About Indiana State Fair

The Indiana State Fair is the state's largest multi-day event celebrating Hoosiers' spirit and agricultural heritage. Nationally recognized for offering great entertainment, showcasing youth, interactive agriculture education programs, premier facilities and a variety of unique, fun foods, the Indiana State Fair has been an annual tradition for generations of Hoosiers since 1852. The 2014 fair is celebrating the “Year of the Coliseum.” For more information, please visit www.indianastatefair.com.

Source: Indiana State Fair

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