Indianapolis-based SmarterHQ says it has wrapped up an $8 million round of financing. Simon Venture Group led the round for the retail marketing technology provider, which has now raised a total of $20 million in venture financing.
SmarterHQ helps retailers organize and analyze customer data. The company says the funding will allow it to accelerate growth and expand its predictive marketing platform.
Simon Venture Group Managing Director Skyler Fernandes says it is attracted to SmarterHQ's "impressive ROI" and results. He believes there is still room for growth, citing what he calls "significant untapped opportunity" in the market.
Early this year, the company announced it would change its name from Smarter Remarketer to SmarterHQ. At the time, it promoted Michael Osborne to chief executive officer.