An Indianapolis-based retail marketing technology provider has announced a new name and chief executive officer. Smarter Remarketer Inc. is now SmarterHQ and Michael Osborne has been promoted to CEO from president. Former CEO Howard Bates has been named executive chairman. January 13, 2015

News Release

INDIANAPOLIS, Ind. – Smarter Remarketer today announces that it will now operate as SmarterHQ, a move that reflects the company's growth and expanded solution suite that provides retailers with advanced customer intelligence to enable, enhance and empower cross-channel communications. The company is also pleased to announce that current President Michael Osborne will now become CEO. Former CEO Howard Bates will operate as Executive Chairman for SmarterHQ.

Osborne joined the company September 2014, and previously served as Chief Revenue Officer for Bazaarvoice (NASDAQ: BV) where he helped lead the company to its initial public offering in 2012 after growing the business for nearly seven years from less than $1 million to more than $130 million in annual sales.

“As someone who has known and worked with Osborne for several years, I'm thrilled to see him in the CEO role,” said Neeraj Agrawal, general partner at Battery Ventures and SmarterHQ board member. “Since joining the company last year, he's helped facilitate extensive growth in the service offerings of the company, and also helped to land several new retail clients. I look forward to watching him continue to offer great leadership to this growing company.”

“I'm excited to take over this role with SmarterHQ at such a pivotal point in the evolution of the technology,” said Osborne. “When the company first launched, we were squarely focused on providing industry-leading email marketing automation. While that was incredibly successful, we have made a giant leap forward, reinventing ourselves, our technology and how marketers communicate with their customers. We enable our clients to recognize, participate and complete the conversations with their shoppers across every marketing channel; creating more sales, from more customers, more frequently.”

“The move to the SmarterHQ brand is symbolic of our shift in the market and upcoming debut of our new platform described by one of our top-tier clients as 'a quantum leap forward in customer communication,'” said Angel Morales, chief innovation officer and co-founder of SmarterHQ. “Michael's grounded leadership, rich background and unwavering focus on results have proven to be critical as SmarterHQ continues to build not just innovative technology, but the innovative company that enables its value to be realized.”

SmarterHQ works with some of the nation's largest retail brands, including Eddie Bauer, SkyMall, Finish Line and eBags, among many others.

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About SmarterHQ

SmarterHQ is a customer intelligence driven cross-channel marketing platform which enables retailers to leverage customer insights and experiences to create and execute the industry's most profitable cross channel marketing programs. SmarterHQ is able to reveal unique strategic and tactical marketing opportunities at all stages of the customer lifecycle by uniting and modeling in-store, mobile, desktop, in-app, and countless other sources of customer data to provide business critical insights such as future purchase probability, attrition risk, and shopper engagement. SmarterHQ's vendor-unifying, cross-channel marketing capability substantially bolsters the value of existing vendor relationships by enabling them to work together intelligently; sending incredibly relevant communication through most cost effective path possible. Visit for more information.

Source: SmarterHQ

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