Site selection considerations may seem to rarely change, but KSM Location Advisors says they are fluid, requiring stakeholders to be nimble. Chief Executive Officer Tim Cook and President Katie Culp say one key factor that is becoming more important than previous decades is social issues. They say companies are more curious now about a state’s political climate or local hot-button issues that may need to be addressed from a public relations perspective.
The availability of labor and viable sites are also top considerations. Cook says every state has tight labor markets, and regions must show how they’re working to solve the problem.
KSM Location Advisors notes quality of life is top-of-mind during site selection, and companies desire locations that appeal to all ages and socioeconomic demographics. The team says the final “hot trend” in site selection is public transportation/airport accessibility. Direct domestic and international flights are part of that, and Cook says “the pressure is on” for Indiana to make its new Indy to Paris flight a success.