A Hoosier tech entrepreneur will participate in an intensive Silicon Valley-based accelerator that could lead to additional funding. Snappening Founder Crystal Grave is among a group of 14 women from throughout the world selected for this year's 15-week Women’s Startup Lab program. September 23, 2014

News Release

INDIANAPOLIS, Ind. – Snappening founder and CEO, Crystal Grave, starts her 15-week stint in Silicon Valley this week as one of an elite group of 14 women from across the globe hand-picked by a trusted team of Bay Area advisors.

The 14 women, selected from more than hundreds worldwide applicants, range in age, background, discipline and comprise the third cohort of Women’s Startup Lab – a high caliber collective of edgy and hardcore startup founders who are intensely results-driven. Women’s Startup Lab is dedicated to fun, collaboration and giving back. The program’s rigor, energy and commitment is unlike any other accelerator organization.

Women's Startup Lab is focused on the quality of the founder; knowing the founder is the key ingredient to a startup's success. “Crystal was selected based upon her commitment, focus and tenacity. She will excel in the community of Women's Startup Lab which is based upon collaboration and a network of support. She will be a great role model for women leaders,” says Ari Horie, CEO and founder of Women's Startup Lab.

Grave says she knows the experience will expose her brand to more Silicon Valley-based opportunities for funding, strategic partnership and national expansion and also bridges a gap between the Midwest and the nation’s tech hotbed. Grave also hopes the experience offers key boots-on-the ground insight to other Hoosier tech founders trying to grapple with the challenges of startup life, scaling and demonstrating success.

The Accelerator is intensive—designed to identify, cultivate and grow women-led startups across the globe that are funding ready. The startups and founders have attraction, revenue, customers and proof of concept. Startups are early stage, working on validation and gaining traction. Key founders have a strong desire to succeed, work collaboratively with other rock star founders, possess the social skills to expand and can work with a community of Silicon Valley-based advisors and investors as Women’s Startup Lab members. They are provided with advice and coaching. Seed funding is also on the table in the $25,000 – $100,000 range, determined by individual business assessments.


About Snappening

Snappening is an online event planning database service headquartered in Indianapolis. It was born out of a real-life need by a real-life consumer doing what we all want to do most—plan an exceptional event to create a lasting memory. Since its 2011 launch, the site has provided more than 250,000 consumers, venues and professional planners with an online service that makes event venue and event planner searches quick and easy, as well as provides highly localized event planning inspiration, tips and tools. Snappening’s mission is to be widely recognized as the most comprehensive and complete event planning listing service for all special events and private functions. The site estimates a time savings of four to eight hours by bringing all options together in one well-appointed location. For more information, visit Snappening.com.

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