Salvation Army bell ringers will soon appear at shopping malls and retail outlets across Indiana for the 2021 campaign. The Salvation Army of Central Indiana is Friday hosting its annual Red Kettle Christmas Kick-Off at the Indiana Historical Society in downtown Indianapolis. The organization has a goal of raising $3.3 million through the iconic red kettles located throughout the area.
“This Christmas fundraising campaign is vital to our annual operations,” said Major Marc Johnson, Divisional Commander of The Salvation Army Indiana Division. “The donations that come in during this brief window make it possible to operate year-round programs that feed, shelter, and nourish our community.”
The Salvation Army is also using its Virtual Red Kettle Campaign, an online peer-to-peer fundraising effort that invites the public to take an active role in supporting the organization. The central Indiana branch has set a $50,000 goal through the online platform. It encourages supporters to create their own virtual collection pot with a personal fundraising goal, while also prompting friends and family to take part.
Johnson says the pandemic continues to create a need like never before.
“We’re seeing many people who were once regular donors and volunteers now seeking help, and we want to ensure that The Salvation Army can continue to meet those needs,” said Johnson.
The Salvation Army says it continues to need volunteer bell ringers across the state.
Click here to learn more about the central Indiana virtual kettle efforts.