The ubiquitous Salvation Army red kettles will make another appearance this holiday season, but the nonprofit is putting more emphasis on digital fundraising efforts to support the annual campaign.
The Salvation Army today launched peer-to-peer and crowdfunding campaigns across Indiana that will invite the public to take an active role in supporting the organization.
The Virtual Red Kettle Campaign has a goal of raising $250,000 online through the platforms.
The Salvation Army says whether it is an individual or a team, they can establish their own virtual kettle with a fundraising goal of their choice. Once set-up, notify friends, family and coworkers and utilize social media pages.
The organization says the in-person Red Kettle campaign will be used again this year, and volunteers bell ringers are needed.
The Salvation Army says many of its regular volunteers are having to stay home because of the pandemic.
Click here to volunteer.