Global sales engagement platform SalesLoft, headquartered in Atlanta, has acquired Indianapolis-based management software provider Costello. Financial terms of the deal were not disclosed.
Costello announced what it calls an enhanced API integration with SalesLoft last year, to allow customers of both companies to manage their accounts within SalesLoft. Officials say the integration is expected to run smoothly because the companies have joint customers.
The companies plan to invest and enhance product capabilities as they merge Costello capabilities into the SalesLoft platform.
“Combining Costello and SalesLoft gives all sellers, whether they’re pipeline builders, closers, or responsible for upsells and renewals, a platform to deliver the ultimate buyer experience and close more revenue. Sales engagement is now the place all reps can start and end their days,” said Kyle Porter, chief executive officer and co-founder, SalesLoft. “We are thrilled to incorporate Costello’s capabilities for all SalesLoft customers.”
“Integrating with SalesLoft’s platform allows us to take our vision to the next level,” said Frank Dale, CEO of Costello. “This is the perfect time to combine our opportunity management capabilities with SalesLoft’s best-in-class Sales Engagement platform and expertise. Together we can deliver more value to our current and future customers.”