Rose-Hulman Institute of Technology has named James Goecker vice president for enrollment management and strategic communications. He spent the last six years in enrollment management. August 18, 2014

News Release

TERRE HAUTE, Ind. — James A. Goecker, a 28-year veteran of Rose-Hulman Institute of Technology, has been named the institute’s Vice President for Enrollment Management and Strategic Communications.

Goecker has spent the past six years as Vice President for Enrollment Management, leading student retention and persistence efforts. Under his guidance Rose-Hulman’s enrollment has increased by 20 percent, and diversity and female enrollments have improved to historic levels. Since 2008, freshman-to-sophomore retention has risen from 88 to 92 percent.

“Jim Goecker is a wonderful example of Rose-Hulman’s commitment to excellence, and I am excited to continue working with him in this new capacity,” said Rose-Hulman President Jim Conwell.

In addition to his current enrollment management duties, Goecker has added responsibility for all marketing and communications for the institute.

“I am looking forward to the new opportunities this position has to offer,” said Goecker. “Rose-Hulman is a truly great institution, and I am honored to be given the opportunity to grow its recognition and tell the incredibly enriching stories of our outstanding students, faculty, staff, and alumni.”

Goecker was a member of Rose-Hulman’s Office of Admissions staff from 1986 to 2008, elevated to Dean of Admissions in 2005. He has served on committees of the National Association of College Admissions Counseling as well as the organization’s Indiana affiliate. He also holds membership in the American Society for Engineering Education, the American Association of College Registrars and Admissions Officers, American Marketing Association, and the Council for Advancement and Support of Education.

Goecker has consulted with numerous U.S. colleges and universities, as well as universities in Brazil, Japan, and South Korea on admissions marketing and enrollment management.

Beginning his educational career as an Indiana high school teacher, Goecker also worked in residential life at Vincennes University before coming to Rose-Hulman. He earned a bachelor’s degree in social studies education and a master’s degree in American history from Ball State University, and a master’s degree in college student personnel from Indiana State University.

About Rose-Hulman Institute of Technology

Founded in 1874, Rose-Hulman Institute of Technology is dedicated to preparing its students with the world’s best undergraduate science, engineering, and mathematics education in an environment infused with innovation, intellectual rigor, and individualized attention. The college, located in Terre Haute, Indiana, has an enrollment of approximately 2,000 undergraduate students and 100 graduate students. For 15 consecutive years, U.S. News & World Report has rated Rose-Hulman as the top undergraduate engineering college in the nation whose highest degree is a bachelor’s or master’s. Rose-Hulman has also been recognized by The Princeton Review, which cited six of the institute’s professors within their 2012 Best 300 Professors book, the only institution of higher learning in Indiana to be included. Learn more at

Source: Rose-Hulman Institute of Technology

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