The president of Riley Hospital for Children at Indiana University Health in Indianapolis says the rebranding of its statewide pediatric healthcare network aims to educate more Hoosiers about the services available to them in their communities. Matt Cook tells Inside INdiana Business the new Riley Children’s Health brand will "better express what we’re truly about." The network includes 200 primary care and 400 specialty care physicians in 19 Indiana communities.
Cook says Riley has had a large presence throughout the state for "quite some time" but the health system believed most people saw Riley as just a hospital in downtown Indianapolis. "This is our rebranding effort to help educate the consumer that we’re much more than that."
Riley Children’s Health is the first statewide network of its kind in Indiana. Cook says, however, that it is not a novel concept in the United States. He says similar models can be found in Pennsylvania, Texas and other states. He says the goal now is to grow the network to serve even more communities throughout the state.
"Our mission has two components to it," says Cook. "One is all about prevention and wellness and that necessarily needs to take place in the community, but in terms of specialty care, there is specialty care that could be offered in other parts of the state in a coordinated way that is different than we do today. So it is our vision that we will continue to build out a statewide presence and have that be coordinated between those sites and the main campus."
You can find more information on Riley Children’s Health, including a list of locations, by clicking here.
Cook says Riley has had a large presence throughout the state for “quite some time.”