New York-based home products retailer West Elm has named Indianapolis among five cities in which it will open a new chain of hotels. The Indy hotel will be located at the site of the former Coca-Cola bottling plant on Mass Ave.
The other locations include Detroit, Minneapolis, Charlotte and Savannah, Georgia. The venture is a partnership between West Elm and hospitality management firm DDK.
"There is a growing desire among modern travelers to immerse themselves in the place they are visiting. They want a boutique experience, and expect great, reliable service that caters to their needs," said David Bowd, co-founder of DDK. "Our general managers will serve as innkeepers, and West Elm HOTELS will focus on making real community connections for visitors and residents alike."
West Elm and DDK plan to open the first hotels in 2018. West Elm says additional locations are expected to be announced in the future.
West Elm’s only Indiana store is located at The Fashion Mall in Indianapolis.