The West Central Indiana Economic Development District is rebranding itself in an effort to help drive growth in the region. The organization, now known as Thrive West Central, says the change will help attract new talent to the region.
Thrive West Central says the rebranding also creates the ability “to have a fresh start while also having a cohesive design that differentiates Thrive West Central from competitors and evokes profound truths about the organization’s innermost values.”
“Our organization was created with a mission and vision to see our six-county region thrive through economic and community development as well as an area agency on aging and disabled resources,” said Ryan Keller, executive director of Thrive West Central. “Thrive West Central was chosen because it exemplifies who we are. We are an organization focused on helping communities thrive through the development of community assets and the improvement of quality of life initiatives in our region.”
The organization says it is currently working on “many impactful projects” to help provide resources to assist those affected by the COVID-19 pandemic.