Brown County -based brewery Quaff ON! Brewing Co. is rebranding its beer labels. The company says the redesign is intended to reflect the expansion of the craft brewery and increased distribution to surrounding markets.
Established in 2012, Quaff ON! Brewing Co. is a subsidiary of the Hard Truth Hills family, which includes Hard Truth Distilling Co.and Big Woods Restaurants.
Quaff ON! has sold nearly 100,000-cases and is currently investing to increase the brewery’s production capacity in 2019.
“We wanted the new look to capture the spirit of the Quaff ON! brand and also embrace the unique nature of our story,” said Ed Ryan, CEO of Quaff ON! Brewing Co. in a news release, “It’s important to stay fresh and relevant, but more important to stay true to our roots and embody the meaning of what it is to quaff."
The freshly designed Quaff ON! will be released to shelves and tap handles throughout 2019.