A new campaign is underway that encourages more people to live in downtown Indianapolis. City officials along with key community and neighborhood representatives say “Live Indy” is focusing on informing groups including young professionals and “empty nesters” about the opportunities and benefits of living downtown. Indianapolis Downtown Inc. Vice President of Marketing and Communications Bob Schultz says demand to live in the area has never been so high. He and IndyHub Executive Director Molly Chavers discussed the initiative on this weekend's edition of Inside INdiana Business Television. IndyHub Executive Director Molly Chavers says living downtown is always a popular idea among 25-34 year-olds; however, as they age out of the demographic, moving to the suburbs looks more and more appealing.

Chavers says the biggest challenge to overcome is changing young professionals perception of not having choices for schools and amenities.

She says more coordination is needed among relocation specialists, human resource departments, real estate agents and residential developers to push the message across.

The organizations are also working with the Indy Chamber and the Central Indiana Community Foundation on the effort.

Source: Inside INdiana Business Television

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