Purdue University will begin using dynamic pricing for single-game football tickets during the upcoming season. The school says prices will be adjusted based on factors including inventory, weather and opponent.

July 9, 2013

News Release

West Lafayette, Ind. — The value of a Purdue football season ticket and membership in the John Purdue Club both increased today with the announcement that the athletics department will introduce dynamic pricing for single-game tickets in 2013.

Dynamic pricing is the continuous adjustment of ticket prices based on such factors as available inventory, opponent, team performance and weather. It is widely used by professional sports organizations and is now being adopted at the collegiate level. In the Big Ten Conference, it has been implemented previously by Northwestern and will be by Michigan this fall.

Dynamic pricing will not affect the John Purdue Club priority purchasing period that began June 20 and runs through July 14, adding to the value of JPC membership. It will begin when single-game tickets go on sale to the general public July 23. Prices will be adjusted in $5 increments and will not increase more than five times on any given day. Prices will not drop from their initial level, so fans are encouraged to purchase early.

A team of five Purdue students from the Krannert Experiential Initiative made the recommendation to utilize dynamic pricing, after compiling and analyzing single-game sales data from the last 10 seasons and sales from the secondary market over the last three years. They also talked with other universities that have implemented similar strategies. Moving forward, dynamic pricing data will be used to help establish future single-game ticket prices to be more competitive with the secondary market.

The bottom line: Season tickets will always be the best option for Boilermaker fans. For example, this year they represent a savings of nearly 40 percent over current single-game prices, plus they are for the best seats in Ross-Ade Stadium. Season ticket prices are the same as last season for nearly 80 percent of the seats in the stadium.

This season’s home schedule is arguably the best in school history. It includes 2012 national champion runner-up and intrastate rival Notre Dame (Sept. 14), Orange Bowl participant Northern Illinois (Sept. 28) and Big Ten Conference powers Nebraska (Oct. 12) and Ohio State (Nov. 2).

Single game tickets go on sale to the general public on July 23rd at 9am ET. For fans that want to order tickets in person or via phone, the Athletics Ticket Office in Mackey Arena is open Monday through Friday, from 9 a.m. to 5 p.m. Phone: 765-494-3194 or 800-49-SPORT.

Source: Purdue University

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