An Indiana operation has entered into a multi-year deal to publish books for World Wrestling Entertainment Inc. (NYSE: WWE). The agreement with Indianapolis-based BradyGames, a division of DK Publishing, will include commemorative books about WWE history as well as children's books focusing on popular wrestlers. BradyGames Publisher Mike Degler says the deal “shines a light” on the Indianapolis operation.
January 22, 2014
Indianapolis, Ind. and Stamford, Conn. — DK Publishing and WWE announced today that they have entered into a multi-year global agreement to publish and market titles based on WWE events and WWE Superstars.
The agreement will include up to 18 DK releases over three years, including the two upcoming commemorative books WWE 50: Celebrating 50 Years of Sports Entertainment, which chronicles the company's 50 year history and 30 Years of WrestleMania, the ultimate guide to WWE's annual pop-culture extravaganza. DK will also publish a new line of children’s books focusing on the careers of John Cena, Dwayne “The Rock” Johnson and other top WWE Superstars, as well as sticker books, autobiographies and various historical guides.
The agreement is worldwide and also includes digital rights and various subsidiary rights.
“The multi-year publishing partnership between WWE and DK will bring a diverse and exciting line of print and digital books to WWE fans,” said Alex Allan, Global Publisher of DK.
“Our new product line, WWE Books, will combine exciting content from WWE with DK's award-winning and visually-stunning illustration and design,” said Mike Degler, Publisher of BradyGames, who brokered the deal.
“WWE is committed to delivering a wide array of content on many different platforms, and this partnership will give our fans another way to experience the greatest moments, events and Superstars in WWE history,” said Casey Collins, Executive Vice President, Consumer Products, WWE. “With DK, we can build on the success of our popular WWE Encyclopedia and provide a variety of compelling content for years to come.”
About DK Publishing
DK is the bestselling and award-winning publisher known for informing, entertaining, and educating global audiences through beautifully designed content. DK also publishes the Eyewitness series for children and Eyewitness Travel Guides.
BradyGames, Alpha Books, and Rough Guides are also available from DK, a division of Penguin Group.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Miami, Mumbai, Shanghai, Singapore, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
Sources: DK Publishing, World Wrestling Entertainment Inc.