Indianapolis-based PTS Diagnostics, a global point-of-care diagnostics solutions provider, has hired Cathleen Alaimo as senior director of product marketing and Paula Scheller as senior director of channel marketing. Alaimo brings 17 years of marketing experience and most recently served as executive director of global marketing at Cynosure. She is responsible for all facets of product marketing, including portfolio strategy, new product development, international distribution support and customer service support. Alaimo is a graduate of Denison University and received her MBA from Southern New Hampshire University.
Scheller has 20 years of professional experience and most recently served as director of marketing communications at Firestone Building Products. She is responsible for all facets of channel marketing, including strategy, tradeshows, social media, creative, design and labeling. Scheller is a graduate of Butler University.