One of the largest annual trade shows in Indianapolis is speeding forward with plans to return in 2021, after having canceled last fall due to the pandemic.
The Performance Racing Industry says it is planning for an in-person PRI Trade Show December 9-11 at the Indiana Convention Center.
“Our job is to help the entire community thrive, and No. 1 on that list is bringing the industry together under one roof for an in-person PRI Show to get back to the business of racing and discover all the latest parts, equipment, technology, and solutions,” said PRI President Jamie Meyer.
Before the pandemic, last year’s scheduled event was expected to draw 70,000 visitors and $65 million in spending.
In addition to the expo, PRI says it will continue with its PRI Road Tour which the organization launched last fall. The tour was a two-and-a-half-month cross-country journey that took a group of content creators and writers to the locations of nearly 100 racing and performance shops, teams, and tracks.
PRI says it also introducing a new membership program for motorsports professionals designed to unite the industry on a number of efforts, including legislative advocacy, business resources, career development, and educational opportunities.
“The PRI Show is a critical component of what we do. Membership will complement what takes place at the event by providing year-round legal support, advocacy, educational seminars, and more,” said Meyer.
The organization says trade show attendee registration will be announced at a later date.