Indianapolis-based Pondurance has appointed Jimmy Tsang vice president of marketing. He has more than two decades of marketing experience and leadership. Tsang most recently led product marketing at IBM Security Services. In this role, he directed product marketing for MDR services and competencies across Zero Trust; Strategy, Risk and Compliance; Cloud Security; Threat Management; Data and Application Security; Infrastructure and Endpoint Security.
Previously, Tsang led both content marketing and solutions marketing for IBM Security, the largest enterprise security vendor in the industry with about 8,000 employees. In these roles, he helped transform the culture at IBM Security to embrace integrated product and services security solutions and develop big, impactful marketing initiatives. Tsang also developed the strategy and go-to-market plan to evolve how IBM Security engages with customers and analysts with holistic solutions rather than fragmented point products. Earlier in his career, he held both marketing and management roles at firms such as Nokia, Pfizer and Procter & Gamble.
Tsang holds an MBA from Harvard Business School and a B.S. in Chemical Engineering from Yale University.