‘Pete the Planner’ Launches Subscription Service

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Indianapolis-based Your Money Line Chief Executive Officer Peter Dunn is launching a new subscription service for financial advice. Dunn says the service connects users to an “expert qualified to learn their unique financial condition and guide them to a better one.”

Hey Money is a subscription service offering financial advice on a variety of topics such as credit card debt, savings accounts, mortgages, 401K and other money-related questions.

“People are used to calling out, “Hey, Siri” or “Hey, Alexa” when they have a question or want something delivered,” Dunn said. “‘Hey Money’ connects them — on their own terms and at their own convenience — with a real person; an expert qualified to learn their unique financial condition and guide them to a better one.”

The service provides unlimited access to Certified Financial Planners and Accredited Financial Counselors through the app, phone, chat, or email.