Pacers Sports & Entertainment has named Tatiana Holifield vice president/head of digital strategy. She most recently served as senior director of social media and digital marketing strategy for Viacom in New York.

Holifield has spent the past 15 years leading marketing, digital marketing strategy, social media and new media distribution. At Viacom she oversaw the content and brand voice of BET Network’s social media platforms including over 300 accounts across Facebook, Twitter, Instagram, Snapchat, YouTube, Tumblr, Pinterest and more to strategically grow their digital footprint. Holifield was also responsible for social and digital related to integrated marketing content, partnership growth and engagement, insights and analytics and advised on paid social media strategy.   

She also previously spent four years as director of brand marketing for NBC Universal TV & New Media Distribution, three years at SportsNet New York as senior manager, marketing and affiliate relations; as well as time in marketing and sales for Gospel Music Channel, ESPN Zone and Hard Rock Café. 

Holifield received her Bachelor of Arts degree in Media Management/Television from Columbia College Chicago, her Master of Business Administration degree in Media/Digital Management from Metropolitan College of New York and most recently completed the NAMIC Executive Leadership Development Program at the University of Virginia, Darden School of Business.

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