Pacers Sports & Entertainment has announced new naming rights for the 18,000-seat arena in downtown Indianapolis. The venue’s name has been changed to Gainbridge Fieldhouse as a result of a multi-year deal, though financial details have not been disclosed.
The fieldhouse is currently in the midst of a $360 million renovation. Some of the improvements, including upgraded seating and a new scoreboard, have already been completed.
“Just as the Fieldhouse is so much more than simply a basketball arena, the chance to partner with a bold, forward-thinking company like Gainbridge means so much more than just putting a name on a building,” PS&E President and Chief Operating Officer Rick Fuson said in a news release. “Our organizations share a vision for engaging new generations of consumers, strengthening our city and state economies, and investing in our community with intentionality. We could not have asked for a better aligned partner, and we look forward to growing together for years to come.”
Gainbridge Insurance Agency LLC is an Indianapolis-based firm that also serves as the presenting sponsor of the Indianapolis 500. The firm is a subsidiary of Group One Thousand One LLC, also based in Indy.
“We couldn’t be more excited to join the Pacers and Fever at the new Gainbridge Fieldhouse. It really is the ‘Fieldhouse of the Future,’ where we’ll be hosting a wide range of exciting sports and entertainment events with new and improved space, infrastructure and technology,” said Group 1001 President and Chief Executive Officer Dan Towriss. “This unveiling is such a critical moment for us as we join in experiencing this amazing venue with a bold new Gainbridge Fieldhouse brand. This partnership goes farther than just this new venue because together, we can make an even bigger impact with our aligned commitment to improving communities through sports and education.”
You can read more about the naming rights change from our partners at the Indianapolis Business Journal by clicking here.