Indianapolis-based OneAmerica Financial Partners Inc. has signed a 12-year sponsorship agreement with the IU Natatorium at IUPUI. The deal includes digital messaging and signage in the facility’s West Concourse.
Indiana University last year officially reopened the Natatorium after a $20 million renovation project. Upgrades included interior design, a widened diving tower, a new roof and enhanced lighting. It has also been designated the first zero-waste athletic facility in Indiana.
The 220,000 square-foot facility was built in 1992 and has hosted hundreds of events, including more than a dozen U.S. Olympic Team Trials in swimming, diving and synchronized swimming as well as the 1987 Pan Am Games.
OneAmerica Chief Executive Officer Scott Davison says the Natatorium’s "broad visibility brings valuable exposure and economic impact to our city and state." He says the company’s goal with the sponsorship is to "enhance the experience and enjoyment for spectators and athletes at every level of competition." The sponsorship will include a smaller replica of the well-known OneAmerica signboard, which has been a fixture at OneAmerica’s corporate offices for nearly 60 years.
The Natatorium is currently hosting the USA Swimming National Championships and World Championship Trials.