Octiv has named John Ludwig (pictured) its chief financial officer. He has spent more than 25 years providing financial leadership for some of the country’s largest tech companies, including Telamon Corp., BrightPoint Americas (a subsidiary of BrightPoint Inc., acquired by Ingram Micro) and Aprimo. John Kwiatkowski (pictured) was appointed vice president of enterprise sales. He previously led many of the most strategic sales pursuits for ExactTarget and Salesforce. The company also appointed Shannon Bradley vice president of client health. She previously served as vice president of global support for Salesforce Marketing Cloud and director and senior director of global support for ExactTarget. Scott Cramer was named director of inside sales. He previously served as director of sales for Kareo, and has held a number of leadership positions at tech companies like Delivra, Angie’s List and Sandler Training franchise Lushin and Associates.