In northeast Indiana, the NewAllen Alliance is encouraging residents to shop locally-owned small businesses in east Allen County during the holiday season. The organization says the “Be Local – Buy Local” initiative is part of an effort to support local businesses businesses that continue to be impacted by the COVID-19 pandemic.
As part the effort, small businesses throughout the East Allen community will receive display signs and window clings. Residents, meanwhile, are encouraged to support the businesses in various ways, including buying gift certificates to give to family and friends, share positive experiences at local businesses on their social media sites, or making a small donation to a local nonprofit.
“Small businesses not only provide jobs but they help in creating a sense of connectivity with communities by understanding their customers, providing them a desirable service and a personalized shopping experience,” said Matt Crouch, interim executive director of the Indiana Office of Community and Rural Affairs. “Each store is one-of-a-kind, and the owners have a passion for their products and downtown. If you need help finding a local store, check out OCRA’s interactive small business map and start your holiday shopping at these locations.”