The Northeast Indiana Regional Partnership is turning toward technology to help attract and retain top talent and businesses. The organization says its new website involves showcasing the 11-county region by presenting its "strong economy and creative quality-of-life assets" through graphics, charts and tools to tell a unified story.
The partnership worked with Fort Wayne-based Britton Marketing + Design Group and Reusser Design in Roanoke on a strategy, presentation and tools that use "narrative imagery and engaging, vibrant colors." One new feature is a "quality of life" section that highlights arts, culture, dining and nightlife assets. The site also aims to emphasize the comparatively lower cost of living and features data, maps and charts geared toward economic development-types and potential business locators.
Vice President of Marketing Courtney Tritch "our goal was to build a website that showcases the pride we have in our region and the vibrant progress we are making. We wanted to tell a unified story about all of the great initiatives that are shaping Northeast Indiana’s future and enabling us to attract the businesses and talent that will make us a top global competitor."
You can see the new site by clicking here.