Borshoff has named Neal Taflinger digital content strategist. In his new role, he will be responsible for providing digital content, planning and strategy for both client and agency needs. A natural storyteller, Taflinger’s professional path started in entertainment and lifestyle reporting evolved to digital publishing and marketing to brand management then circled back to journalism as an editor, data analyst and social media manager. He spent the majority of his career with the Indianapolis Star, but has also held positions at Sun King Brewing Co. and FIGHT! Media. In addition, Taflinger co-founded a contemporary craft fair and boutique with his wife as well as a no/low-cost boxing and wrestling gym for kids on Indianapolis’ near east side. He earned his bachelor’s degree in communications and culture for Indiana University Bloomington.