Felicia Martin has been selected to serve as vice president of the NCAA Eligibility Center. She previously served as senior associate director of athletics for academics, student services and sports administration at Texas Tech University. In this role, Martin was the chief academic officer responsible for the academic services offered to approximately 450 student-athletes while also providing oversight of the eligibility process. She joined Texas Tech in 1999 as a counseling specialist for the tutorial and mentor program. Martin returned to Texas Tech after five years as assistant executive director at the Division 1A Athletic Directors Association. In her new role, she will guide customer service enhancements for NCAA member schools, prospects and high schools, including opportunities to facilitate earlier engagement in the certification process. Martin also will direct efforts to provide education around effective preparation for academic success in college. She begins her new role February 13. Martin replaces Todd Leyden, who left the NCAA in October to serve as executive director at Fort Wilderness, a Wisconsin-based Christian camp.

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