Just seven months after its official debut, an entrepreneurship space in downtown Muncie has changed its name. Sustainable Muncie Corp. says the new Madjax, the Muncie Maker Force branding "better fits its evolving brand." The former Cintas build was called GearBox: Muncie – A Maker Hub when it first opened in November.
The project has been in the making since fall 2014 and officials say it has continued to grow "exponentially." The board says the new moniker creates a sense of community and covers a broader scope of current and potential tenants, from fine arts and technical entrepreneurs to commercial clients.
Sustainable Muncie Corp. Board President Michael Wolfe says "Madjax, the Muncie Maker Force is very reflective of our goals for this program located at Madison and Jackson streets in our downtown. The makers have always been a force in Muncie and this location facilitates a coming together and bringing of spirit, collaboration, and a rich culture."
In January, the city council backed the project with the approval of a $1 million loan.