For the first time, one of the largest marathons in the country has secured a title sponsor. Carmel-based CNO Financial Group Inc. (NYSE: CNO) has signed a multi-year deal with the Indianapolis Monumental Marathon.
CNO Financial’s name will appear ahead of not only the Monumental Marathon, but also the Indianapolis Monumental Half Marathon, the Indianapolis Monumental 5K and the Monumental Kids Fun Run. All events will take place November 5 in downtown Indianapolis.
"We are proud to sponsor the CNO Financial Indianapolis Monumental Marathon and its additional races – events that firmly complement our commitment to health, wellness and the central Indiana community," said Ed Bonach, chief executive officer of CNO Financial Group. "The organization’s mission of educating Indiana families on the benefits of exercise, proper diet and healthy living aligns with CNO’s commitment to our customers and our employees."
Marathon Executive Director Blake Boldon said the sponsorship makes the marathon an "iconic piece of central Indiana’s event landscape."
"This support will propel us onto the national stage, allowing us to draw fitness enthusiasts from around the world to Indianapolis," said Boldon. "Additionally, it will help us grow our capacity and commitment to the youth who we work earnestly to educate and empower on the benefits of exercise, proper diet and healthy living."
The event in November will feature a health and fitness expo in addition to the races.