Mayor: New branding brings ‘fresh face’ to Terre Haute
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The city of Terre Haute on Thursday unveiled a new city brand and logo that Mayor Brandon Sakbun says serves as a visual symbol to honor the city’s past and its accomplishments, while also looking toward the future.
The logo was designed to serve as a visual tribute to Terre Haute’s identity, the city said, with images of the steeple of the Vigo County Courthouse, intersecting lines representing U.S. Highways 40 and 41, and a basketball silhouette to highlight the city’s sports tradition.
“This brand tells the story of who we are, where we’ve been, and where we’re headed,” Sakbun said. “It honors our history, celebrates our people, and gives us the tools to move forward with clarity and pride.”
In an interview with Inside INdiana Business, Sakbun said the new brand is a representation of the hard work and progress the city has made over the last 18 months.
“When you look at the city of Terre Haute, we’re addressing blight. We’re improving infrastructure. We’re building homes and investing in parks and supporting public safety,” he said. “Through all of this combination, we’ve seen an increase in our workforce and an increase in economic development. So let’s put that together with a simple brand, a simple logo, to help with our digital marketing, to improve the city of Terre Haute’s website, as well as update some of our signage in and out of the city.”
The city said the rebranding initiative was developed with input from local organizations, residents and regional partners. The goal is to present a unified, modern image for marketing and tourism, while also providing departments and partners with tools to communicate effectively.
Sakbun said the city will be launching a more business-friendly website in the third quarter with the goal of making it easier to do business in the city.
“It’s a one-stop shop, whether that’s a 311 constituent service ticket, building permits, data, what forms or paperwork do you need just to simplify the process? I think a lot of times, government uses archaic systems,” he said.
Sakbun said the city is looking for any way to create a better ecosystem for private sector development, and establishing a solid identity for the city can help accomplish that.
“Especially with some of the cuts at the federal level, things are only going to get more competitive among cities and towns, and we want to lead the way,” he said. “We want to show that we are a professional organization. We have strong grant applications, and we have strong potential here in the city of Terre Haute.”