Indianapolis-based MaxTradeIn says it is now available in Columbus, Ohio. The online car marketplace also serves customers in Louisville and Cincinnati. July 9, 2013

News Release

INDIANAPOLIS, Ind. – MaxTradeIn, the free online marketplace that gives car owners the ability to trade in or sell their used vehicle by selecting trusted local dealers to compete for their business, is now available to customers and dealerships in Columbus, Ohio.

MaxTradeIn has experienced rapid growth since first launching in Indianapolis in late 2012. More than $80 million in offers have been made by nearly 100 car dealers located in Indianapolis, Cincinnati and Louisville, Ky., that subscribe to the service. Last month, MaxTradeIn finalized a $1.2 million seed round of funding.

The traditional trade-in process requires consumers to do a lot of research, drive from dealership to dealership and be an expert negotiator. MaxTradeIn offers consumers an easy way to receive multiple offers from local car dealers during a free 48-hour listing period, eliminating the stress of negotiating with several dealers or relying on suggested book values for their vehicle's worth.

“Your vehicle's value may vary significantly from dealer to dealer because an actual car dealer's quote is influenced by several factors, including sales activity, current market trends, competition and location,” said Justin Bates, CEO and co-founder of MaxTradeIn. “MaxTradeIn takes those variables off the table and provides real-time trade-in offers from trusted dealers in your area. Our dealers provide actual offers on your car – not ranges or estimates like you find online or in guide books.”

Founded by a team with more than 50 years combined leadership experience in the automotive sales industry, MaxTradeIn is also valuable to dealerships. The company offers two services that allow car dealerships to receive high-quality consumer leads who want to trade in or sell their used vehicle and purchase a new one: and MaxTradeIn DealerDirect.

Dealerships that subscribe to are connected directly to qualified car buyers in their market who are seeking sale or trade-in offers on their used vehicle from as many as six dealers in their area.

“We've been able to save money on auction fees and travel expenses while increasing our used car inventory by using,” said Brett Rozzi, General Manager for Penske Chevrolet. “What's more, we're able to acquire specific vehicles that aren't always available via commercial avenues.”

MaxTradeIn DealerDirect is a tool that is seamlessly integrated into a subscribing dealerships existing website and enables site visitors to enter their Vehicle Identification Number (VIN) and a few quick details about their used car to receive a nearly instant offer directly from that dealer when selling or trading in their vehicle.

“MaxTradeIn DealerDirect is a great way to mainstream leads to your dealership website,” said Rusty Lasley, Internet manager at Dugan Chevrolet. “Between the dashboard and email notifications, it’s hard to miss a sale opportunity or buy for your used car inventory.”

To learn more about MaxTradeIn or to list your vehicle, visit

About MaxTradeIn

MaxTradeIn eliminates the most undesirable part of the new car buying process for consumers –the stressful haggling experience with their trade-in. MaxTradeIn empowers consumers to maximize the trade-in value on their car, while providing dealerships with highly qualified leads and long-term customer relationship opportunities. For more information, visit

Source: MaxTradeIn

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