Indianapolis-based Marsh Supermarkets is looking to showcase more Hoosier products through a new partnership with Indiana Pork. The grocery chain is offering Indiana Pork’s pork burgers, which were previously only available at the Indiana State Fair, in all of its stores throughout the state.
The partnership was formed with the help of the Indiana Grown Initiative. The Indiana State Department of Agriculture, which developed the initiative, says the partnership aims to "bring awareness and support" to Indiana Pork, which includes more than 3,000 Hoosier hog farmers.
"We are thrilled to see this partnership come to fruition thanks to Indiana Grown," said Jason Slaton, president of the Indiana Pork board of directors. "We are grateful that Marsh is so willing to support Indiana hog farmers and believe this partnership sets an excellent example of the success the Indiana Grown initiative can generate."
David Palmer, senior vice president of sales, marketing and advertising for Marsh, says the company wants to continue to support Hoosiers. "Being able to support Indiana Grown and support Indiana Pork is just one of the steps that we’re taking to provide local products to our local marketplace."
ISDA Director Ted McKinney says the partnership is a celebration of Indiana’s hog farmers. "This announcement is a great example of how Indiana Grown lives the ‘big tent’ concept and supports all sectors of agriculture, in this case Indiana pork farms, and shows how we are using our network and resources to create opportunities and bring people together.”
McKinney says it is the first time Indiana Grown has partnered with an Indiana commodity group like Indiana Pork.