Carmel-based U/S Sports Advisors has announced plans to expand its headquarters and add up to 36 jobs by 2018. The sports and entertainment marketing agency says it will invest more than $1 million in the project.

August 19, 2014

News Release

Carmel, Ind. — U/S Sports Advisors, a sports and entertainment marketing agency, announced plans today to expand its headquarters here, creating up to 36 new jobs by 2018.

“Indiana is a destination state for sports, which bring investment and jobs into our state well beyond game day,” said Eric Doden, president of the Indiana Economic Development Corporation. “Indiana companies like U/S Sports Advisors help make the big play behind the scenes, boosted by Indiana's central location and enthusiasm for athletics. This isn't just a state that works for basketball, football or racing; it's also a state that's proud to work for the sports business.”

Part of The Ungar Group LLC, U/S Sports Advisors will invest $1.1 million in office and technology infrastructure at its central Indiana headquarters in Carmel. U/S Sports Advisors, which currently employs 10 associates in Indiana and hosts offices in Chicago and Charlotte, North Carolina, plans to begin hiring immediately. Interested applicants may apply at

“We serve clients nationwide, from west to east coasts,” said Ken Ungar, president of U/S Sports Advisors. “Not only does the Indianapolis area make sense for us geographically, but it’s a strong sports business hub and a welcoming environment for both entrepreneurial companies and creative professionals.”

Founded by Ungar in 2006, the agency has served clients in a number of sports disciplines including the NFL, NBA, NASCAR, INDYCAR, SportsCar, AMA Pro Racing and Olympic sports. Represented clients include American Honda, Honda Performance Development, St. Vincent Sports Performance, NASCAR, NBA Players Association, Los Angeles Dodgers, American Motorcyclist Association, NAVISTAR, Maximum Sports Management, Triumph Motorcycles and a number of professional athletes.

“I am very pleased that U/S Sports Advisors has chosen Carmel to expand its headquarters. We pride ourselves in working with our local businesses to help them grow and succeed in competitive markets,” said Carmel Mayor Jim Brainard. “This combined with the excellent quality of life features in Carmel have helped us remain competitive when it comes to attracting and retaining successful businesses such as U/S Sports Advisors. We look forward to a long relationship.”

The Indiana Economic Development Corporation offered The Ungar Group LLC up to $585,000 in conditional tax credits and up to $35,000 in training grants based on the company’s job creation plans. These tax credits are performance-based, meaning until Hoosiers are hired, the company is not eligible to claim incentives. The city of Carmel supports the project.

Indiana’s labor force has added more than 54,000 Hoosiers over the past year. With the growth of companies like U/S Sports Advisors, the state’s force of working Hoosiers grew over that same period at a rate more than eight times faster than the national rate of growth.

About U/S Sports Advisors

Founded in 2006, U/S Sports Advisors is a sports and entertainment marketing agency offering client-tailored services including branding, consulting, marketing, public relations, digital, events, athlete marketing, sponsorship, licensing and merchandising, and strategic planning. Focused on savvy, creativity and innovation, U/S Sports Advisors serves as a partner and strategic advisor to sponsors, leagues, governing bodies, teams and athletes. Learn how to play. smarter. at

About IEDC

Created in 2005 to replace the former Department of Commerce, the Indiana Economic Development Corporation is governed by a 12-member board chaired by Governor Mike Pence. Victor Smith serves as the Indiana Secretary of Commerce and Eric Doden is the president of the IEDC.

The IEDC oversees programs enacted by the General Assembly including tax credits, workforce training grants and public infrastructure assistance. All tax credits are performance-based. Therefore, companies must first invest in Indiana through job creation or capital investment before incentives are paid. A company who does not meet its full projections only receives a percentage of the incentives proportional to its actual investment. For more information about IEDC, visit

Source: Indiana Economic Development Corp.

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