An Indiana charity is benefiting from Peyton Manning's run to the Super Bowl. The Indianapolis-based Peyback Foundation will receive a nearly $25,000 donation from eight Omaha, Nebraska companies. The employers pledged $100 for every time the Denver Broncos quarterback yelled Omaha during Sunday's AFC Championship victory over New England. The foundation supports at-risk children. It funds various programs in Indiana, Louisiana, Tennessee, and the Denver metro area.
Manning yells Omaha when he changes the play at the line of scrimmage.
Officials in the Nebraska city have capitalized on the potential free advertising to boost the community.
The Omaha World Herald reports Greater Omaha Chamber of Commerce Chief Executive Officer David Brown plans to invite Manning to the city once the Broncos wrap up playing in the Super Bowl.
Source: Inside INdiana Business, Omaha World Herald