Wells County Chamber and Economic Development is partnering with Manchester University in an effort to boost tourism. The organization is working with a marketing research class at the university to explore ways to increase the number of visitors to the county each year.
Students will provide market research for tourism by collecting, analyzing and interpreting industry data. Professor Sun Kang, who is leading the class, says the students will reveal their final report in a presentation to the organization’s officers.
"We are excited about this relationship with the University and Professor Kang’s class as they assist us in understanding the impact of tourism in Wells County," said Chad Kline, executive director of Wells County Economic Development. "Manchester University has a highly recognized marketing program, so the fit was perfect for the class to take on this task with our organization."
Manchester says, in the past, students in the class have conducted research involving Walmart inventory, student-athlete retention at the university and small businesses in the region.