Purdue University and Indianapolis-based MainGate are teaming up on athletic and school merchandise. The agreement involves sales on the West Lafayette campus, online through PurdueTeamStore.com and as the university’s official wholesale products provider.
MainGate’s other current merchandise partners include the Indiana Pacers and Milwaukee Bucks of the NBA, the Washington Redskins, Minnesota Vikings and Tennessee Titans of the NFL, the NCAA and the Big Ten Football and Basketball Championships. It has also been a retail partner for multiple recent Super Bowls.
MainGate Chief Executive Officer Dave Moroknek says "this is an amazing opportunity and an absolutely wonderful partnership for us. We are honored that Purdue University has chosen us as their merchandise partner and we are excited to get started serving their students, faculty and hundreds of thousands of Alumni around the world."
The partnership involves combining Purdue’s athletics and university ecommerce stores into the single PurdueTeamStore.com site that will be manages by MainSource. Purdue Trademarks and Licensing Manager Erika Austin says "MainGate’s extensive relationships with NFL teams as well as the Big Ten Conference will enhance the buying experience for Boilermaker fans through a wide array of on-trend products, promotions and excellent customer service. All sales will significantly benefit Purdue University in many ways, including its general and athletics scholarship funds."