Indianapolis-based MainGate Inc. has entered into a licensing agreement with the National Basketball Association. The event retail and merchandising company will work with all 30 NBA teams.

April 6, 2015

News Release

Indianapolis, Ind. — MainGate, the premier event retail and merchandising company in the country, and the National Basketball Association (NBA) have entered a licensing agreement granting the retail company rights to work with all 30 NBA teams. This unique “Item of the Game” program went into effect on April 1 and will be in place in time for the 2015 NBA Playoffs. The licensing agreement also includes the WNBA and NBA D-League.

Former Purdue University basketball standout Brian Cardinal has joined the MainGate team and will represent the “Item of the Game” program to the NBA and its 30 franchises. Cardinal spent 12 seasons in the NBA and was a member of the 2011 NBA World Champion, Dallas Mavericks.

Through the “Item of the Game” initiative, MainGate will work individually with each NBA franchise to fulfill “Item of the Game” needs on a game-by-game basis. This includes all 41 regular-season home games and any additional playoff games. The “Item of the Game” license allows for use of team logos on apparel, headwear and select hard goods. “Items of the Game” will be available to fans in attendance and on each official team e-commerce site the day of the game.

“We are absolutely thrilled to be granted this licensing agreement from the NBA,” said David Moroknek, President and CEO of MainGate. “We now have the opportunity to provide unique and customized merchandise for 41 regular-season games, multiplied by 30 teams. The magnitude of this partnership is simply off the charts.”


Current MainGate merchandise partners include four NFL teams (Washington Redskins, Minnesota Vikings, Detroit Lions, Tennessee Titans), Indiana Pacers, United States Bowling Congress, Big Ten Football and Basketball Championships, USGA (U.S. Open), the Kentucky Derby, Susan G. Komen, NCAA, and NHRA, among others.

MainGate served as the primary retail partner for the NFL at Super Bowl XLVI, XLVII and XLVIII.

MainGate employs more than 300 full-time and part-time workers, operates 10 retail stores in five states, designs, operates and maintains more than 30 e-commerce sites, and administers retail sales at nearly 200 events across the country each year. MainGate manages NFL game-day operations at Ford Field in Detroit, FedExField in Washington, D.C., TCF Bank Stadium in Minnesota (Minnesota Vikings), and LP Field in Nashville.

For more information regarding MainGate, please visit

Source: MainGate Inc.

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