Jefferson County-based SuperATV LLC has announced plans to expand its Madison operations and create up to 114 jobs by 2018. The ATV parts and accessory-maker says it will invest nearly $5 million to purchase and renovate a storage and testing facility.

May 1, 2015

News Release

Madison, Ind. — SuperATV, LLC, a producer of aftermarket parts and accessories for all-terrain vehicles (ATVs), announced plans today to expand its operations here, creating up to 114 new jobs by 2018.

The homegrown-Hoosier company will invest $4.95 million to purchase, renovate and equip a facility in Madison to expand its storage and test areas for new parts and equipment. Moving most operations from its current 232,000-square-foot facility, the company is currently considering facility options, allowing it to expand production of kits and customized ATV products for its customers at the new facility.

“SuperATV represents the Indiana story,” said Governor Mike Pence. “With a great idea and that famous Hoosier work ethic, we're witnessing small businesses across our state rising in success and size. It's a story made possible by a business climate that's cutting red tape and letting companies do what they do best—create jobs and grow our economy.”

SuperATV, which employs 92 associates, is currently hiring. Interested applicants may inquire regarding open positions by calling SuperATV at 812.574.7777.

“We here at SuperATV are excited about the opportunity to continue our growth in Madison,” said Harold Hunt, president and owner of SuperATV. “SuperATV looks to broaden its market share and continue adding new products and services to its customers. The city of Madison and the state of Indiana have been extremely helpful in assisting us with the next step for our company. We are a homegrown company and look forward to many more years in Madison.”

Founded in 2003 in Hunt's garage, SuperATV specializes in the research, design, development, manufacturing, logistics and distribution of aftermarket ATV parts and accessories. Today the company produces 175,000 ATV parts each year.

The Indiana Economic Development Corporation offered SuperATV, LLC up to $1,000,000 in conditional tax credits based on the company's job creation plans. These tax credits are performance-based, meaning until Hoosiers are hired, the company is not eligible to claim incentives. The city of Madison will consider additional incentives.

“SuperATV's relocation and expansion to a larger facility is great news for Madison, Jefferson County and the state of Indiana,” said Madison Mayor Damon Welch. “This is a perfect example of a small start-up enterprise that grew in our community and has decided to remain and expand in Madison. Harold Hunt is making a major investment for this expansion that will create over 100 new full-time jobs. This project has truly been a team effort for the benefit of our community.”

About SuperATV

SuperATV is a privately owned company that got its start back in 2003. Specializing in ATV/UTV parts and accessories, we have grown from a small family business to one of the industry's leading companies.

About IEDC

The Indiana Economic Development Corporation (IEDC) leads the state of Indiana's economic development efforts, focusing on helping companies grow in and locate to the state. Governed by a 12-member board chaired by Governor Mike Pence, the IEDC manages many initiatives, including performance-based tax credits, workforce training grants, public infrastructure assistance, and talent attraction and retention efforts. For more information about the IEDC, visit

Source: Indiana Economic Development Corp.

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