Lyft has appointed Cebronica Luft its first market manager for central Indiana. Her duties will include growing and expanding the Lyft brand, negotiating major partnerships and enterprise deals, overseeing activation at local events and leading efforts with cross-functional business partners. Luft has an extensive and impressive background in the hospitality and marketing business. She is founder of The Pavilion at Pan Am, a 26,000 multi-use venue serving event planners, promoters, meeting planners and the general public. Luft is also founder/president of 317 Events, a full-service event and entertainment management company.

Her most recent achievements include transforming the Pan Am Ice Rink into a $1.9 million a year business. Luft received her Bachelor of Science degree from High Point University in North Carolina and her Masters degree from Ball State University.

Luft has overseen and been an active partner in hundreds of Indianapolis sports and entertainment events including: Downtown Indy’s New Year’s Eve Celebration, INDYpendence Day Concert for Cancer and the Caroline Symmes Celebrity Softball event.

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