LST Marketing has named Wesley Zirkle chief operating officer. He previously served as executive vice president and general counsel at Just Marketing Inc.
Zirkle is also a member of the board of directors of the North American division of JMI’s parent company, CSM Sport & Entertainment. He will be responsible for the business operations of LST Marketing and its various business units. Before joining JMI, Zirkle worked as an attorney for nearly five years at CMG Worldwide, a leading intellectual property management and marketing agency representing icons such as James Dean, Marilyn Monroe and Chuck Berry. He is a member of various associations and boards, including the Indianapolis Bar Association’s Sports & Entertainment Executive Committee and the United Methodist Foundation of Indiana, for which he serves as vice-chair. Zirkle also served as an adjunct professor of law at the Robert H. McKinney School of Law, where he taught Contract Drafting. He is actively involved with the IUPUI Sports Innovation Institute, and he frequently speaks at law schools and seminars about sports marketing and intellectual property. Zirkle received his law degree from the Indiana University Robert H. McKinney School of Law in 2001. He earned a bachelor’s degree in Religion with a minor in Economics from Wabash College in 1998. He studied Comparative Religion at the University of Aberdeen in Scotland in 1997.

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