With a nearly $3 million grant from Indianapolis-based Lilly Endowment Inc., the Indy Chamber Foundation plans to hand out a virtual calling card to job seekers, encouraging them to consider Indianapolis as a place to work and live.
The organizations say the grant will be used to support the chamber’s Project Amplify initiative, which plans to offer a cache of content to help promote Indy’s quality of life.
“We are optimistic that this collaborative project led by Indy Chamber will help more people discover that the Indianapolis region is an appealing place to work and live,” said Ronni Kloth, Lilly Endowment’s vice president for community development.
This initiative will create the LifeInIndy.com lifestyle blog, as well as a regional image marketing library of video content, photography, and creative assets to bolster the community’s image.
The chamber says previous market research suggests that people without a personal or professional connection to Indy have a generally neutral perception of the region.
“Job seekers want to know what their experience will be in a new location, and arming employers and the broader community with resources to paint this picture is critical to success,” said Karin Sarratt, executive vice president of OneAmerica.
The chamber says the digital platform includes a guiding principle that the material will include information that users deserve to find out about the community and not just what promoters want to give them.