LifeOmic Launches New Health App
Indianapolis-based health technology company LifeOmic is out with a new app that it says could help users fulfill their 2022 resolutions to live a healthier lifestyle. The company, which has released several health-focused apps since its launch in 2016, says its new LIFE Ascent program focuses on behavioral things that people can do to improve their health. Getting in shape and eating healthier are often the top two resolutions each year.
In an interview with Business of Health Reporter Kylie Veleta, founder and Chief Executive Officer Dr. Don Brown explained how the app-based subscription service helps users optimize their body, inside and out.
“Our real mission is just to help people live better, longer, happier lives,” said Brown. “We spent about a year trying to identify the things, the simple behavioral things that people can do to improve their health; reduce their risk of by cancer, Alzheimer’s, other diseases.”
Brown says LIFE Ascent gives users the structure and guidance to improve your health through simple, daily habits. He says it is not only about tracking diet and exercise. It also provides skills and positive behaviors that will have a lasting impact.
“We decided to work with leading clinicians around the country to put together a really easy to use program that people could access right from their phones,” said Brown.
While individuals can subscribe to the service, Brown says it is also a health benefits program for employers as part of a corporate wellness solution.
“We’ve got hundreds of companies, including some organizations in Indiana, who are using that to try to improve the health and wellness of their employees,” said Brown. “There’s a big focus on mental health, which is a big deal these days.”
In addition to leading the company and launching new products, Brown is also an author. He recently published Understanding Life, which he says reflects in part on his “odyssey.” That journey includes founding and serving as CEO of Interactive Intelligence.
The company went public in 1999 and was acquired by Genesys Telecommunications Laboratories in 2016 for $1.4 billion.
Brown says proceeds from the book sales goes to Riley Hospital for Children in Indy.