When LIDS Sports Group christened its new headquarters last week in Zionsville, there was plenty to show off. Big screen monitors playing ESPN, sports tickers, a basketball court and cafeteria known as "The Dugout" are all part of a $20 million complex designed with an eye for attracting talent. Another feature, The LIDS Press Box, is a social media command center, monitoring activity around high-profile sporting events, like the World Series. LIDS Senior Vice President of e-commerce Jeff Pearson says the focus on social media is about promoting products and also understanding what sports fans are talking about to help in developing next generation athletic wear.
In an interview on Inside INdiana Business Television, Pearson said once the World Series champion is crowned, intricate logistics will get products to fans in the winning city.
The social media command center was put to the test on the opening night of the World Series At Progressive Field in Cleveland. That same night, the National Basketball Association’s Cleveland Cavaliers were receiving their championship rings across the street in Quicken Loans Arena.
"You’ve got a lot of people taking all sorts of selfies and posting we’re in ‘Believeland,’" said Pearson. "We wanted to quickly communicate out that we’ve got the product you want to buy to be able to show that you are a part of that experience."
LIDS broke ground on the headquarters and distribution project in 2014. At that time, the company said it expected to create up to 758 jobs by 2025. The Zionsville complex is currently home to about 400 of the company’s nearly 9,000 employees.
You can watch the full interview with Pearson here: